English - Media Studies

Autumn 1

Autumn 2

1. Introduction to subject
2. Component 1(A)Advertising & Marketing: Quality Street and This Girl Can
3. Comparative analysis with other products
4. Practical: plan/draft an advert
5. Film marketing: Bond Posters

 Useful Theories (drop in throughout the year or cover now)

1. Propp’s Stock characters
2. Blumler and Katz’s Uses and Gratifications
3. Toderov’s Narrative Theory
4. Dyer’s Star Theory
5. Male Gaze
6. Barthes’ Narrative Codes 

1. Introduction to visual analysis
2. Component 2 (A): TV Crime drama—introduction to genre
3. Analysis of S1E1 Luther
4. Analysis of key sequences—specific elements of media language
5. Rep, gender, ethnicity
6. Context
7. Exam practice—media language/representations

Spring 1

Spring 2

1. Industry issues in relation to Luther
2. Audience in relation to Luther
3. Detailed comparison to Sweeney focus on ML, reps, gender, ethnicity
4. Exam Practice—audience and industry

1. Exam focus on Newspapers (set product and unseen)
2. Component 1 (B) Video games intro and overview of Fortnite)
3. Industry & Fortnite
4. Audience & Fortnite
5. Revision of Component 1
6. Mock exam Component 1

Summer 1

Summer 2

1. Component 3: Introduction to briefs initial ideas & planning
2. Research – analyse similar product (training on equipment!?)
3. Research – Target Audience (more equipment training)
4. Research – Draft of initial ideas
5. Planning and Layout
6. Planning of resources, photography, statement of aims

1. Component 3: Production, photographing, layout (model the type of print advert it is)
2. Teacher review of draft
3. Redraft/reshoot based on advice
4. Final editing
5. Submission

Autumn 1

Autumn 2

1. Component 1 (B) Radio Industry & The Archers introduction
2. Audience & the Archers: target audience, global audience, fandom
3. Component 1 (B) Film industry & Spectre
4. Film industry and marketing practical task: design film poster
5. Component 1(A) Magazine analysis (GQ & Pride) – reps, gender, ethnicity
6. Comparative analysis with other products
7. (Practical task—Create a Magazine in style of GQ/Pride)

1. Component 1 (A) Newspapers intro and overview (politics)
2. Analysis The Guardian: ML and rep
3. Analysis The Sun: ML and rep
4. Comparative analysis with other products
5. Component 1 (B) Industry and audience of paper and WWW

Spring 1

Spring 2

1. Component 2 (B): Music video & online media—overview of topics & music industry
2. Analysis of music video 1 (Taylor Swift or Katy Perry—ML, Rep, gender
3. Contexts of contemporary music videos, audience response
4. Analysis of contemporary video (Bruno Mars or Pharrell Williams) ML, rep (ethnicity)
5. Analysis of older music video (Duran Duran and TLC)

1. Comparison of older video with contemporary video; exam practice— ML and rep
2. Analysis of online, social and participatory media for Taylor Swift or Katy Perry
3. Analysis of online, social and participatory media for Bruno Mars and Pharrell Williams
4. Industry and audience issues
5. Exam practice

Summer

    Revision of all topics and exam practice.